January is National Mail Order Gardening Month
As we enter the deepest winter months, thick tomes of eye candy for gardeners are beginning to arrive in mailboxes across the country, a small reminder that spring is just around the corner. ‘Mortgage Lifter’ or ‘Tasty Evergreen’ tomatoes this year? ‘Tennis Ball’ Lettuce anyone? And peppers that come in every color of the rainbow with names like ‘Purple Glow in the Dark’? Thick with gorgeous pictures, mail order seed catalogs offer a seemingly infinite variety of choices. It’s no wonder that a gardener could easily order more seeds than they have plot to plant.
Mail order seed companies have a long history in the United States. When you order from a seed catalog, you’re engaging in a time-honored winter ritual. One of the most recognizable names in the mail order business, W. Atlee Burpee & Company, was founded in 1876 in Philadelphia. In addition to flower and vegetable seeds, the company also sold livestock and poultry. W. Atlee Burpee sought the best seeds from the United States and Europe, following leads to strange and faraway places, and his mail order business quickly grew to a national level. He founded Fordhook Farm in Doylestown, Pennsylvania to develop hybrid plants and test new varieties, ensuring only the best seeds were mailed to consumers.
With the introduction of the Rural Free Delivery Service in the 1890’s, the company took advantage of the service to widen their audience for their yearly catalog. By that time Burpee was the largest seed company in the United States. Some of the varieties made famous during the company’s early years are still known and loved today. ‘Iceberg’ lettuce was introduced in 1894 and ‘Golden Bantam’ corn in 1902. Both remain favorites with gardeners today. The lush watercolor illustrations of the early catalogs gave way to color photography, and now it’s just as easy to visit the website as it is to browse the catalog.
The W. Atlee Burpee & Company Collection at the Archives of American Gardens contains business records, catalogs, diaries, and other company materials spanning the years 1873-1978. You can read more about the collection here:
If you are looking for new ideas for your own garden, Joe Brunetti , Horticulturist at the Victory and Heirloom gardens at the National Museum of American History, has a few suggestions:
Tried and True!
- Tennis Ball Lettuce
- Pepper ‘Sweet Banana’
- Tomato ‘Djena Lee’s Golden Girl’
- Tomato ‘Wins All’
- Fuchsia ‘Gartenmeister Bonstedt’
- Globe Amaranth (Gomphrena)
Cool & Unusual:
- Holy Basil (Tulsi)
- Stevia ‘Sweet Leaf’
- Toothache Plant (Spilanthes acmella)
- Red Malabar Spinach
- Pepper ‘Fish’
- Pepper ‘Purple Glow in the Dark’
- Zinnia ‘Burpee Rose Giant Cactus’
-Kate Fox, Museum Educator